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Onnie

About the Client

The Oklahoma Nutrition Information Education (ONIE) Project is a government-supported initiative operating within the public health and nutrition space. The project aims to advance public health and nutrition outcomes across the state by promoting healthier lifestyles through evidence-based interventions and collaborating with agencies and community partners to improve long-term wellness for Oklahoma residents.

The initiative focuses on modernizing Electronic Benefit Transfer (EBT) systems at farmers’ markets and local food access sites to enhance operational efficiency, support local agriculture, and improve community health outcomes.

The Challenge

Traditional cash-based systems at farmers’ markets created inefficiencies and limited data visibility for vendors and managers.

Key problems included:

  • Manual cash transactions causing delays and errors
  • Limited visibility into vendor sales and market performance
  • Difficulty streamlining reporting and payment processes
  • Need to promote access to fresh, nutritious foods while supporting local vendors

The government required a digital solution that simplified operations for EBT-accepting vendors while improving efficiency and accountability.

The Solution: ONIE EBT Mobile App

App Maisters collaborated with ONIE to develop a mobile app for vendors at farmers’ markets across Oklahoma. The platform digitizes transactions, provides sales insights, and streamlines reporting, improving efficiency for both vendors and market managers.

The solution integrates:

  • Token-less digital transactions for vendors and customers
  • Sales tracking and performance insights for vendors
  • Real-time reporting and payment tracking for market managers
  • User-friendly interface for seamless adoption
  • Cloud-based infrastructure for scalability and reliability

Key Features

Intuitive User Interface

  • Easy-to-navigate interface for vendors and customers
  • Smooth, enjoyable experience for all users

Token-less Transactions

  • Eliminates the need for physical tokens
  • Speeds up transactions and reduces errors

Sales Tracking & Insights

  • Vendors monitor sales and purchased items
  • Enables data-driven decisions to optimize offerings

Real-Time Reporting for Market Managers

  • Tracks transactions, vendor performance, and sales metrics
  • Simplifies reporting and payment processes

Testing, Training & Support

  • Rigorous testing and quality assurance
  • User training for vendors and managers
  • Continuous support and maintenance for updates and security

Business Impact

After implementation, the ONIE EBT Mobile App delivered:

  • Increased Efficiency: Faster, smoother transactions with reduced waiting times
  • Enhanced Sales Tracking: Vendors gained insights into business performance
  • Streamlined Reporting & Payments: Real-time data eased administrative tasks
  • Improved Access to Healthy Foods: More EBT-accepting vendors expanded access to fresh produce
  • Economic Growth in Agriculture: Local vendors experienced higher sales
  • Positive Community Impact: Strengthened engagement with farmers’ markets
  • Sustainable Food Systems: Promoted local produce and reduced barriers to healthy food access

Conclusion

The ONIE EBT Mobile App transformed farmers’ market operations in Oklahoma into a modern, efficient, and community-focused ecosystem.

By enabling token-less transactions, real-time sales tracking, and streamlined reporting, the app empowers the government and vendors to:

  • Improve operational efficiency and data insights
  • Support local agriculture and sustainable food systems
  • Increase access to healthy foods for residents
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