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Spectroscope is an AR-based application in the entertainment and augmented reality sector, designed to engage visitors in pubs and bars across the UK by creating virtual ghostly visions. The client aimed to enhance venue experiences and increase foot traffic by providing an interactive, immersive app for users.
The app allows users to view and capture transparent spectral images through their device camera, interact with 6–7 ghostly specters, and offers the flexibility to expand to additional locations, including Airbnb units. This solution combines entertainment with technology to create unique, memorable experiences for patrons.
Key challenges included:
The solution required combining AR, animation, and cloud services to deliver immersive entertainment.
The Spectroscope app overlays virtual specters onto live camera feeds of users’ devices.
Key functionalities include:
The app prioritizes fun and engagement.
Key improvements include:
These features ensure users remain engaged and entertained during their visit.
Before:
Standard pub and bar visits → Limited user engagement → Short stay duration
After:
AR ghost exploration → Interactive experience → Increased user engagement and longer stays
Spectroscope enhances visitor experience and engagement in pubs and bars.
Key outcomes included:
🔹 Provides a unique and entertaining AR feature for users
🔹 Encourages longer visits and repeat engagement
🔹 Eye-catching interface attracts curiosity and interaction
🔹 Scalable system for expansion to additional venues
The app successfully combines entertainment and technology to create a memorable venue experience.
Spectroscope leverages augmented reality to deliver interactive ghostly experiences, engaging users and enhancing visits to pubs and bars.
By integrating AR, 3D animation, and cloud services, the platform provides an exciting, scalable, and visually appealing entertainment solution.
